The Uptick in Users During the Pandemic

Ollie: I was almost surprised as I went through my career in advertising, media, and marketing, that it was treated as such a niche. When actually, we talk about being data-driven, but when you actually look at the data, it's in no way a niche. It's a mass mainstream piece of entertainment. And what we're seeing more and more is that connection between gamer culture informing other culture and other culture informing gaming culture. That kind of dynamic is really interesting, but it's just happening below a lot of marketeers' radars because it's not something they personally do.