Gavin Newsom: The Playful Politician

This chapter examines Gavin Newsom's distinctive approach to his Senate campaign, highlighting his playful social media tactics that draw mixed reactions across the political spectrum. It contrasts his image with other politicians and reflects on the challenges he faces as a 'California liberal' in a polarized electorate. The discussion also emphasizes the significance of political branding and visibility in shaping public perception amidst a complex media landscape.