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Dove CMO on making purpose work and avoiding AI hype

Ad Age Marketer's Brief

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How AI Is Changing Marketing and Product Development

Ali Manfredi, Global Chief Marketing Officer of Dove: AI is going to change a lot the way you do marketing. He says he doesn't believe it will replace advertising agencies and creativity but definitely it will help accelerate idea creation. The question is how do you disentangle the things that are going to affect you the most and take action? Well, thanks, Ali. I think that's all that we have time for today.

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