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Italic & a New Era of Online Retail
ACQ2 by Acquired
Italic - What's Your History With Membership?
For the past year and a half or so, contects like italic was members only. We offered a essentially, or digital equivalent to a cosco membership. The biggest reason of all was scale. In our case, we were starting to do enough volume where the drop in unit costs offset the margin that we were actually losing.
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