Land of the Giants: The Hidden Hand Behind Your Swipes
Channels with Peter Kafka
Match's Next Target: Plenty of Fish
Match's next major target was Plenty of Fish, a free dating site that was wildly popular in the mid-2010s. It became so successful because Marcus Friend mastered the SEO game. When people searched for dating in LA or New York, they would see Plenty of Fish at the top of the results.
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