The Digital Transformation of the Customer

The e, mobile phone and other digital touch points are now central to almost everything we do in our daily lives. This is the current of the world moving towards being an increasingly digital customer life style. Usually when people talk about digial transformation,. they're talking about ati company. My company needs to go through some kind of digil transformation. And that's why i called my book winning digital customers. Some people ask me, what's a digital customer? And the answer is exactly what i'm saying now. It's people who have a transformed way of living, who are living that digital life style. If you want to win that customer, then you need to be caught up to