16min chapter

Dan Kennedy's Magnetic Marketing Podcast cover image

11 Psychological Motivators To Maximize Sales

Dan Kennedy's Magnetic Marketing Podcast

CHAPTER

The Power of 'Why' in Persuasion

This chapter explores the significance of providing a reason 'why' in persuasive communication, particularly in sales and marketing. It delves into psychological insights and historical examples that demonstrate how specificity and honesty can enhance marketing effectiveness. Additionally, the chapter discusses leveraging curiosity to engage customers and foster trust through compelling narratives.

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