Hasbro vs Mattel - Today's Toys | 7
Business Wars
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The Rise of Lego: Transforming Challenges into Opportunities
This chapter explores the competitive landscape between Hasbro and Mattel, focusing on how Lego overcame significant challenges to establish itself as a dominant force in the toy industry. It highlights Lego's strategic transformations, including improved licensing and a focus on storytelling, which successfully engaged new generations of children.
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