When i was just out of college in 91 a 92, and based on advice fom my friend tom gardner, who'd started the motley fool, i put it in a o l an enjust sort of studying what was happening. In the next ten years, it turned into maybe nine years, eight nine years, a hundred thousand dollars, a hundred x return. And then it turned into 20 thousand os fost. The whole dynamic of the internet and digital technology changed. Where originally we were building technologies for people to use, now we're building technologies that use people. You know, it's really that simple.