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2min chapter
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
On Strategy Showcase
Exploring the Evolution and Challenges of UK Advertising Planning
This chapter explores the vital role of planners in UK advertising agencies, emphasizing London's status as a leading planning center. It contrasts this with the U.S. landscape, discusses AI's impact on planning, and highlights overlooked opportunities in branding.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode