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3min chapter
#39: A Neuroscientist and Marketer Discuss | What is a Brand?
Nudge
Bridging the Gap: Insights into Neuroscience and Marketing
This chapter explores the speakers' diverse backgrounds in neuroscience and marketing while emphasizing the importance of understanding consumer behavior. They advocate for neuromarketing as a means to connect marketers and consumers, introducing their book 'Blindsight' to illustrate how unconscious processes shape our purchasing decisions.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode