Peloton's Dara Treseder
Wisdom From The Top with Guy Raz
Is There a Brand Desire?
You have to create the the foundation for people to want to try it, right? That, as you say, a brand desire. And i think it's because once you create that brand desire, if you continue to deliver, you're in your customer's initial consideration set and they're going to keep coming back to you. If it was very easy, everybody would be doing it. But i think what happens is sometimes people try, and because they fail on the first time, i think they give up.
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