I would say just not to avoid it. It's one of those things where it's better to stay on top of it and have it affect you slowly but surely rather than at some point, it just being a huge hit to your list. I've been on both sides of the coin here. I'm spending too much on those video ads when it comes to asking other UGC creators to create them for you. You know, this same exact ad that you probably spent $1,000 on for someone to create would have the same exact performance as the video ad that you spent $200 on forsomeone to make. But there's definitely a way of spending too much. Like I said
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Manny Reyes from Workweek Inc.
Manny was on the Morning Brew team before joining Workweek in a paid acquisition role.
In this episode, Manny & Louis discuss:
- the key differences in marketing & publishing a B2B newsletter vs. a B2C newsletter
- the best way for creators to get started with paid newsletter growth
- the most important metric Workweek looks at to determine paid growth budgets
- what Manny would do to get 100,000 subscribers starting from scratch
- ....and much more!
You can find Manny Reyes on Twitter, and Louis is at @louisnicholls_ .
Other links mentioned:
Workweek