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#36 - Converting Tacit Knowledge into Explicit Knowledge with Chad Trabucco

The Learning Culture Podcast

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How Much Enablement Is Driving Revenue Strategy?

It's one input where I think it can be a pretty strong input especially if you're measuring it consistently over time. We saw 10% win win rate increase versus that competitor the month after we did that training and I think you know that's driving the full strategy. It certainly colors the strategy of the way we go forwardYeah yeah the more role players are used right but now when you put the thing on saying we're going to measure you in terms of how are you playing that they really have to get into the head of the buyer, he says.

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