The Challenge Isn't, Are You Learning?

My son, my 16 and 19 year old, we bribed them to read by saying, okay, you read this book or X number of page books and you get shoes. And then we have conversations about the book and I like that. But my youngest, my 13 year old son, he's like, I don't like to read. So I'm like thinking to myself the same thing you are. That's just wrong. It's going to hurt him long term. One day he comes up to me and goes, dad, why do you not do royalty deals? I'm like, you know about royalties? He goes, yeah, Kevin does a much shark tank and you