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Navigating Fame and Consent
This chapter delves into the frustrations of individuals whose images have been used for unauthorized merchandise sales, while they also grapple with launching their own official merchandise. It explores the ethical dilemmas stemming from viral moments, including issues of consent and profit-sharing, particularly in the case of Hayley Welch. The discussion sheds light on the unique pressures content creators face post-viral success, including challenges in the market and misattributions in media narratives.