How to Stay Relevant to Young Audiences

Rasham: How do you stay relevant to younger audiences say the 19-year-olds, the 20-year- olds? Rasham: I think better to remember the young people are as various as older people. If you throw a rock sort of character type in a voice there's probably a young person who speaks like that and acts like that. You want to avoid those very familiar versions of youth or very familiar version of anything really if you can.