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Yoquero Taco Bell - The Dog in the Ads
The new ads debut with a bug-eyed chihuahua begging for Taco Bell. The campaign immediately catches fire and becomes a national catchphrase. But instead of rising, Taco Bell's sales fall. Chipotle founder Steve Ells is getting intimate with its biggest enemy. In early 1998, McDonald's buys a 20% steak in Chipotle.