What are some of the most common mistakes that you're seeing people making on the growth side of things? That's a good question. Well, I would say, and this kind of goes back to what we were saying prior, which is really thinking that it's as simple as just like, you know, putting very little effort into writing something and sending it out to men. Not focusing on engagement, like engagement metrics or something you should always be keeping a very close eye on.
Welcome back to another episode of the Send & Grow podcast. This week, SparkLoop cofounder Louis Nicholls sits down with Ryan Carr of the Blakely Digital: an agency dedicated to helping newsletter operators grow their audience & revenue.
And Ryan knows a thing or two about newsletter growth. Ryan was the Growth Lead at The Hustle when they were acquired by Hubspot and now — with his agency — helps drive growth for newsletters like Bankless DAO and Matthew Berry's Fantasy Life, to name a few.
In this episode, Louis & Ryan discuss…
- 3 common traits of newsletters creating "high-quality content"
- The first—and most important—question Ryan asks new growth clients
- The best channels to test the waters with paid growth
- What's working right now for paid growth on Twitter
- ...and much more!
Other Links Mentioned
Blakely Digital
Ryan on Twitter
Louis on Twitter