Everything's a cult now
The Gray Area with Sean Illing
The Rise of Cultification in Digital Society
This chapter explores the phenomenon of 'cultification' in today's internet-driven culture, highlighting the fragmentation of shared reality and the transition towards localized belief systems. It delves into the allure of cult-like thinking, especially during turbulent times, and analyzes how media influencers can amplify anti-mainstream sentiments. The discussion also addresses the paradox of consumer trust in personalized media versus a general distrust in the broader media landscape.
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