19min chapter

Acquired cover image

Visa

Acquired

CHAPTER

The Assumptions and Challenges of Building a Distributed Asset

This chapter explores the initial assumptions made by Bank of America in creating a distributed asset with their credit card, and how those assumptions did not scale well as the network expanded. It discusses the distinction between issuing banks and merchant banks in the Visa network, the challenges faced by other banks in incurring costs and figuring out interchange, and the frustrations of franchisees and the formation of competing credit card systems.

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