ET Startup School cover image

I have a great idea, what do I do next?

ET Startup School

CHAPTER

How to Name Your Startup Successfully

Citrus founder and CEO of Cube Wealth explains how to pivot a startup. "If you knew it was going to work for sure, it's not really a startup" Pivoting is about taking the hard decision when so many things go wrong that your original thesis can't survive. A high growth startup is a 'low probability success event', says Cevallos.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner