#404: AAdvantage from American Airlines - Insight-led Innovation & Industry Leadership
Let's Talk Loyalty
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The Importance of Status Recognition
I think if we had done that two or three years earlier, it would have fallen flat. You know, we believe at American travel is better as an advantage member. And when you earn status that experience is even elevated. So it made complete sense to look at and to start investing back into those that were supporting us in maybe non-traditional ways. Yeah. A little bit of a mindset shift for us internally. But I think it was much easier given the environment that we were in.
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