Is It Focused on Building Layers of Abundance in the Right Places?

Jenson Smith: Jenson has very much modularized how they've built everything. He says the data sources are similar, but obviously we kind of have to tailor it to each specific model or each specific line. The other part around building the pipe line is that, from an under the hood perspective, they've been really progressive about looking at leveraging crenets and things that are going to be able to scale well.