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5 Steps To Drive a Sustainable User Acquisition Strategy with Casey Winters, Eventbrite

Traction

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IPO Growth Model - Number Two - Attribution and Payback Period

In 2015, we changed the onboarding flow to ask people what topics do you want to learn about when you sign up? And then we just recommend the very best pieces of content on that topic. That allowed retention and engagement to improve. This basically became the growth model of Pinterest to this day,. Now 500 million active users, a data network effect powering personalized interest, and mainly acquiring new users through SEO.

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