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Aldi vs. Lidl | Kampf um den Thron (Wiederholung) | 4

Kampf der Unternehmen

CHAPTER

Rivalität und Wandel im Discount-Handel

Dieses Kapitel untersucht die Entwicklung der Discounter Aldi und Lidl, einschließlich der persönlichen Motive und Rivalitäten ihrer Gründer. Es wird auch beleuchtet, wie Lidl international expandierte und welche Herausforderungen in einer globalisierten Wirtschaft bestehen.

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