3min chapter

The New Music Business with Ari Herstand cover image

​This Music Publicist Has Upended the Entire PR Model

The New Music Business with Ari Herstand

CHAPTER

The Pushback Around Pay to Play

"I would rather have somebody tell me, you know, if I'm going to the supermarket and I want to buy oranges," she says. "It just had to do with what seems fair and what in my deep core is what it is fair because everybody is winning." Some might even call this that this is advertorial or if it's not disclosed that they're being paid - there could be some legal issues according to law.

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