S1E4: Bain-Style Case Study: Lamp Market in Mexico
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What's the Average Cost of a Lamp in Mexico?
In Mexico, I would expect it to be a bit cheaper. Let's say 20 pesos. Do you know what the currency exchange rate is? Why don't we just do it in dollars? We can always confirm it later. So are you thinking $30 to $20 or do you think it would be more like $20 if it was a one to one exchange rate? Okay. For a full market size in Mexico, we're saying that for lamps, household lamps, that it would be roughly five billion. That represents the total spend in Mexico of for residential household.
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