College Football Players Get $600, Amazon Snags An Exclusive Playoff Game for $150 Million, And Apple Takes Its Next Step In Sports
The Joe Pomp Show
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Monetizing NFL Playoffs Through Exclusive Streaming
The chapter covers US Bank's sponsorship introducing the Altitude Go Visa Signature Card, Amazon's lucrative streaming deal for an NFL playoff game, and the NFL's successful media rights monetization strategies. It also speculates on potential pay-per-view models for playoff games in the future.
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