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How to Create a Niche With No Competition
There's a lot of money. You knew that though, you knew that going into it. I didn't really know how really, really hard it was. And so one of the things that Lauren and I learned is what if we just created things where there was no competition? So for example, anything about dogs, there's like literally no competition. Board games. We were literally talking about beard things. When you say there's no competition, how are you finding this out? There is a tool that we use called A-hrefs.com. It's actually called H-refs but go on. Fine. But the point being is that we have decided, even with Listen
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