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Episode 538 | When to Sunset a Product, Enterprise Security Assessments, Lifetime Deals, and More Listener Questions

Startups For the Rest of Us

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Navigating B2B Sales Dynamics

This chapter explores the intricacies of B2B sales, emphasizing the role of the seller as a consultant. It examines the challenges and ethical dilemmas faced when acquiring a SaaS business with lifetime customers, advocating for a focus on new client acquisition rather than contentious legal disputes.

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