202. How Much Should Contractors Charge? - Ellen Rohr
Contractor Evolution
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Mastering Pricing Strategies for Contractors
This chapter focuses on effective pricing strategies for grassroots businesses in the contracting sector, highlighting the significance of sales interactions for understanding customer behavior. It discusses the importance of building confidence in pricing and developing sales techniques that enable contractors to communicate their value clearly. The conversation also explores flexible payment options to facilitate customer decision-making and emphasizes the importance of personal connections in the service experience.
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