I think taste is so interesting and it's also so complex. Because it's tied in part two survival. Yes. And granted, probably mostly a sense of tighter survival, but literally like, you know, it's the sense where in no small part controls what goes into your body,. Like your nutrition. Which has a huge role in whether you survive or don't survive no matter what your circumstance is. It's almost like your brain can change, it can attune your taste to try and solve for what your body needs or doesn't need at any given time. But industry and commerce has learned this too and learned how to effectively influence our taste.

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