The Smoking Tire cover image

Doug Demuro

The Smoking Tire

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Navigating Automotive Trends and Content Creation

This chapter examines the evolution of audio systems in vehicles, emphasizing the difference between speaker quantity and sound quality. It explores the impact of consumer priorities on automotive features, alongside the speakers' contrasting approaches to content creation and audience engagement. The discussion extends to the challenges posed by changing preferences towards short-form content in the digital landscape and the implications for monetization and brand stability.

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