Investing in Brands

Tara alidaf is a partner at pamera, a global investment firm founded in europe. She's responsible for primera's brand investing strategy in the consumer space. Tara has worked with some of the world's most iconic brands including doc martin's,. valentino and golden goose. We'll be discussing her approach to investing in brands, the relationship between primera and its folio companies. Her thoughts on the opportunities and head winds facing private equity investors to day.