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Negotiating the NBA Deal: Winners and Losers
Exploring the potential companies involved in the final NBA deal like Disney, Comcast, and Amazon, while critiquing Warner Brothers Discovery's absence due to their negotiating errors and debt concerns. The chapter analyzes the significance of renewing the NBA deal for media companies, discusses the evolving landscape of sports rights deals and the impact of cord-cutting, and speculates on potential winners and losers in the sports media rights arena.