10min chapter

First Cheque cover image

Investor Jessy Wu discusses the importance of bravery and building a personal brand in the VC industry

First Cheque

CHAPTER

The Importance of Voicing Opinions and Building a Distinctive Brand in VC and E-commerce

This chapter explores the significance of expressing opinions in the VC industry, championing diverse perspectives, and the upsides and downsides of taking a stance. It also delves into the crucial role of building a strong brand in e-commerce and consumer brand investing, discussing its impact on market share, acquisition outcomes, pricing power, and customer acquisition costs.

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