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How to use email marketing to grow your business
Start Your Own Business
How to Assess Your Email Marketing
The key metrics we should be looking at to assess our email marketing are open rate and victory rates. The next best metric really is depending on what your goals were, so if it was to drive traffic to your website you can see exactly how much traffic you sent to your website. And then, of course, the next time you sit down for that six monthly planning session, you can feed in more of what they're liking and less of what they’re not responding to so much. But I'd say 100% is click through rate, the open rates, and understanding what the benchmarks are for your industry to see if you're performing above or below benchmark to see where you can improve
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