What's Your North Star?

The boys talk about this North Star that you both have. What is that North Star to you both? And how did you go about settling on the same North Star? Because I can tell you now that you sit here with three different people and they'll all have a different idea about what the North Star is to them. So aligning your purpose, your vision, and where you want to take the thing. Give me a bit of an insight. It comes back to when we first started. We started trying to solve a problem. People don't understand the value in having good teeth for the rest of your life.

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Nelson

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