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Season 3, Episode 14: Where is the growth in digital advertising? (with Ari Paparo)

Mobile Dev Memo Podcast

CHAPTER

Evolution of Digital Advertising Ecosystem and Implications for Marketers

This chapter explores the dominance of Facebook, Google, and Amazon in digital advertising and its effects on marketers, emphasizing the importance of cross-channel attribution and adapting to various closed gardens. It also discusses the impact on journalism and news publishers in the evolving ad-supported ecosystem.

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