Selling to Enterprise
Founders Talk: Startups, CEOs, Leadership
The Ups and Downs of Enterprise Marketing
A year or two ago, a couple of years ago. We were building out the company and it was very, very early in terms of sales and growth and marketing. My thinking was that I should hire like an enterprise style marketing team. And then at about seven months in or something like six or seven or eight months in, it woke up in the morning and I was like, oh, this is totally wrong. Like our users are not enterprise people. Enterprise marketing is not going to work. All the stuff we've been doing here is not having effect," he says. "I just didn't know"
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