4min chapter

Why Am I Telling You This? with Bill Clinton cover image

Roman Mars: How Great Design Can Be 99% Invisible

Why Am I Telling You This? with Bill Clinton

CHAPTER

The 99% Invisible World

One of the first things I did a story about that I thought about a lot were municipal and city and state flags. When you're in Chicago, all of a sudden you notice that there's the flag of Chicago because it is everywhere. The power of that type of graphic design to unify people for somebody who represented the city was really inspiring to me. One of the first stories I ever did was about the Trans America Pyramid. They opposed this building when it was built. To make the pyramid shape, the top 200 feet of the building is kind of empty glass. It has no real purpose.

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