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How Did You Reach Out to Major Cosmetics Companies?
I was emailing the CEOs and the presidents of brands I could think of and recognized. And you got their email addresses from just guessing, which I still do a lot. Almost everybody got back quickly. It was over the holidays and I remember being shocked because I was getting emails back on like the 26th of December. We tried to make a really short pitch jack and we were in meeting rooms in January. This is January of 2010.