How I Built This with Guy Raz cover image

Men's Wearhouse: George Zimmer

How I Built This with Guy Raz

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The Birth of Men's Wearhouse

This chapter details the speaker's journey from the family clothing business to founding Men's Wearhouse in Houston. It highlights pivotal moments, strategic decisions, and early challenges in establishing a clothing store focused on suits amid a competitive market. The narrative explores key insights into consumer behavior and the evolution of pricing strategies that shaped the company's growth.

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