The Future of Ecommerce
The Unofficial Shopify Podcast
00:00
The Cable TV Metaphor Is a Good One
Pareo: Ads are more expensive than ever and not sustainable as a model, just because you supply and demand of advertisers versus consumer eyeballs. He says the solution is similar to what we've seen in t v, where, like streaming services just created increasingly, nich and weird shows. The same thing works for brands wher. And then youcold, you could find your tribe and create that loyal audience.
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