12min chapter

InPower par Louise Aubery cover image

Psychologie du choix: pourquoi on prend (presque toujours) de mauvaises décisions avec le neuroscientifique Romain Bouvet

InPower par Louise Aubery

CHAPTER

L'impact du marketing sur nos choix

Ce chapitre explore comment le marketing influence nos décisions d'achat et propose des stratégies pour maîtriser notre consommation. Il insiste sur l'importance de la réflexion avant l'achat et présente des méthodes pour communiquer efficacement sur les produits et services.

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