2min chapter

Hidden Brain cover image

Loss and Renewal

Hidden Brain

CHAPTER

Eight Text Messages - I Send My Best Friend on Any Given Day

Summer melt is a phenomenon where talented high school students who are on track to go to college at the start of the summer somehow lose their way. Maya and her team have worked on simple, low cost interventions that can help these students get to college. Their idea send the students eight text sages over the summer, reminding them of impending dead lines. What we found was a nine per cent increase in college enrolment rates as a result of eight text messages. I mean, that is really profound. Eight text messages is what i send my best friend on any given day. And so if anything, you you see sort of features, are traitsm that are extracted in you from engaging with that

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