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59. On purpose
Trumanitarian
The Importance of Profit in a Crisis-Provided World
I think that this is important for businesses. I mean, Paul Mazur wrote in 1927 in the Harvard Business Review that we needed to move from addressing needs to wants. We almost need to swing back in the other direction and we need to go from making the attractive necessary to making the necessary attractive. And adapt a more maybe organic way of working with purpose a more dynamic way.
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