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#29 - Building Comparison Pages That Crush Your Competitors | Federico Jorge, Stack Against

Coffee & Compete

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Control the Narrative

If you're not clearly winning, either you avoid that topic, or you find a way to comlik it. Customers are going to have a lot of resources other than your marketing and yourselves to make their decisions. The'r gong to be looking at reviews, third party sidesthent have tons of resources to make ther their choie. So from your corner, to control the narrative as much as possible, try to tell them, tell customers where you're winning.

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