16min chapter

How I Built This with Guy Raz cover image

Advice Line with Mark Ramadan of Sir Kensington's

How I Built This with Guy Raz

CHAPTER

Navigating Competition with a Major Player

Lucas Manteca, a taco shop owner, seeks advice on facing competition from Chipotle, focusing on differentiation through a variety of unique taco options and community-driven experiences. The chapter explores the challenges of balancing pricing, quality, and community-building efforts to stand out in the food industry, emphasizing the importance of creating a distinct and emotionally engaging hospitality experience.

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